WE HERE
New York Knicks
New York City was hurting. The Knicks were written off. But somehow 15 players and their never-say-die-fans willed their team into the Playoffs for the first time in a decade. With an assist from Knicks super-fan Michael K Williams, we told the story of this historical Knicks season across TV, social and every billboard we could get our hands on in the greatest city in the world.
CASE STUDY
The story of a team fighting for their city.
FILM
Just one week of production. Gospel singers. Michael K Williams. Phenomenal.
VISUALS
Stripped back, raw and humble. Like these Knicks.
cw//greg.bruce
ad//jack.graham