SMARTPLATES
AAMI Insurance

Young drives are 30x more likely to be in an accident than older ones. No one knows this better than insurance companies. We worked with Australia’s biggest insurer to completely overhaul the way Australians learn to drive and transformed them from a company that covers car accidents to a company that prevents a generation from having them.


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AAMI SmartPlates

 

SOCIAL VIDEO

Life moves fast if you're 16. We created content that could keep up with it.

 

OUTDOOR - TARGETED

Where do you find kids who haven't got their licence? We thought bus stops near schools was a good place to start.

 

SPOTIFY RADIO

The old pen and paper log book sucks. We reminded kids on Spotify just how much.

 

LAUNCH EVENT

We launched SmartPlates at a school in Adelaide in front of national TV and press. There were also cupcakes.