Young drives are 30x more likely to be in an accident than older ones. We reinvented the way Australians learn to drive and made an insurance company not only cover the cost of car accidents, but also help the next generation avoid them entirely.
Life moves fast if you're 16. We created content that could keep up with it.
OUTDOOR - TARGETED
Where do you find kids who haven't got their licence? We thought bus stops near schools was a good place to start.
The old pen and paper log book sucks. We reminded kids on Spotify just how much.
We launched SmartPlates at a school in Adelaide in front of national TV and press. There were also cupcakes.