NOT VERY INSURANCEY
AAMI INSURANCE

Fun, irreverent and iconic, AAMI is an Australian insurance company that has always held a special place in the hearts of Australians. But AAMI needed to remind the country that they were different to the flood of new insurance options.

We did what no other insurer could. We took one of AAMI’s brand assets – a woman that has appeared at the end of every commercial for over 30 years - and relaunched her as the unsung hero of insurance watching over Aussies everywhere.

The AAMIs Film