Unlike like Nike and Adidas, PUMA doesn’t have huge football stars to back them up. So, we kick-started the football sales season using Australia's future big shots – kids.
To find our future Big Shots we set up an elite PUMA drill course in Sydney. The most talented kids won a PUMA sponsorship and a private photo shoot where they were captured as the mature athletes they had proven to be. We also sat down and interviewed each of them to capture their unique personalities, sporting tales, even handwriting.
The campaign exceeded sign up objectives and received national television and print media coverage, PUMA Big Shot has now become a staple event for PUMA Australia with another activation planned for 2017.