MINI MELBOURNE
Officeworks

Australia’s favourite office supplies store, Officeworks, were launching their first 3D printing centre in the heart of Melbourne. Instead of creating traditional ads, we pooled the budget to create MiniMelbourne – a one-of-a-kind exhibition made up of 3D-printed models of iconic Melbourne’s citizens.

By leveraging the public profiles of each personality, MiniMelbourne quickly became a national news story.