SMARTPLATES
AAMI Insurance

AAMI make some of Australia's most famous ads. But after helping them launch their new strategy, 'AAMI - Not Very Insurancey', our client needed an idea that would actually prove they were different. 

We responded by reinventing an ancient driving system to safeguard the lives of young drivers.

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AAMI SmartPlates

 

SOCIAL VIDEO

Life moves fast if you're 16. We created content that could keep up with it.

 

OUTDOOR - TARGETED

Where do you find kids who haven't got their licence? We thought bus stops near schools was a good place to start.

 

SPOTIFY RADIO

The old pen and paper log book sucks. We reminded kids on Spotify just how much.

 

LAUNCH EVENT

We launched SmartPlates at a school in Adelaide in front of national TV and press. There were also cupcakes.