SMARTPLATES
AAMI Insurance

AAMI make some of Australia's most famous ads. But after helping them launch their new brand platform ‘Not Very Insurancey', they needed to actually prove they were different to other insurance companies. 

We completely reinvented Australia’s driver education program to protect the lives of its youngest customers.

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AAMI SmartPlates

 

SOCIAL VIDEO

Life moves fast if you're 16. We created content that could keep up with it.

 

OUTDOOR - TARGETED

Where do you find kids who haven't got their licence? We thought bus stops near schools was a good place to start.

 

SPOTIFY RADIO

The old pen and paper log book sucks. We reminded kids on Spotify just how much.

 

LAUNCH EVENT

We launched SmartPlates at a school in Adelaide in front of national TV and press. There were also cupcakes.