AAMI make some of Australia's most famous ads. But after helping them launch their new strategy, 'AAMI - Not Very Insurancey', our client needed an idea that would actually prove they were different.
We responded by reinventing an ancient driving system to safeguard the lives of young drivers.
Life moves fast if you're 16. We created content that could keep up with it.
OUTDOOR - TARGETED
Where do you find kids who haven't got their licence? We thought bus stops near schools was a good place to start.
The old pen and paper log book sucks. We reminded kids on Spotify just how much.
We launched SmartPlates at a school in Adelaide in front of national TV and press. There were also cupcakes.