Young drivers are 30x more likely to be in an accident than older ones. No one knows this better than insurance companies. We worked with Australia’s biggest insurer to completely overhaul the way Australians learn to drive. In doing so, we transformed them from a company that covers car accidents, to one that prevents them from happening at all.
Life moves fast if you're 16. We created content that could keep up with it.
OUTDOOR - TARGETED
Where do you find kids who haven't got their licence? We thought bus stops near schools was a good place to start.
The old pen and paper learning log book sucks. We reminded kids on Spotify just how much.
We launched SmartPlates at a high school in Adelaide in front of national TV and press. There were also cupcakes.